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REVENUE ARCHITECT | SALES FUNNEL STRATEGIST | CORPORATE ADVISOR

I diagnose the structural gaps in your customer journey to recapture lost pipeline. By aligning marketing and sales under a single conversion framework, I restructure your funnel to compress the sales cycle and drive measurable revenue growth.

Revenue is lost in the structural gaps between your touchpoints. Most organizations generate sales while leaving significant profit on the table due to fragmented customer journeys. I audit, design, and implement the end-to-end sales strategies required to recapture that revenue and stabilize growth.

  • Compress sales cycles by neutralizing friction at every critical decision stage.

  • Standardize messaging precision to attract high-intent leads and eliminate pipeline waste.

  • Maximize close rates by engineering touchpoints that force buyer momentum.

  • Secure long-term retention with post-purchase architectures that transform one-time clients into recurring revenue.

SALES FUNNEL ARCHITECTURE FOR GROWING TEAMS

With 12+ years of experience restructuring sales processes, Krista Jennings specializes in the conversion architecture required to bridge the gap between marketing effort and sales results.

Having facilitated strategy workshops for organizations including the OBIAA, National Sales Network, and Black Speakers Network, she provides the structural oversight necessary to align departmental performance with revenue growth.

Her approach replaces fragmented customer journeys with a unified system engineered for sales velocity and predictable scale.

Black Speakers Network Logo
Krista's use of organization and systems technology created a course that made use of every minute of the time that we spent together. No fluff involved! Challenged with her persistent call for accountability, she kept me on track right up to the finish line. So, my take-away was much more than promised or expected. I can't wait to work with her again!'
Monica Black
Content Writer
I now have the tools that has allowed me to show up more confidently for my audience and convert them into my signature offering
Rhonda Johnson
Relationship Coach
Celeste was able to consistently generate sales with these 3 core offerings, that allowed her to leave her job and work full time in her business. She later went on to launch her Nut Milk line. Working with Krista has helped me gain more clarity and has increased my confidence.
Celeste London
Wellness Coach

IDENTIFY THE GAPS IN YOUR REVENUE ENGINE.

Stop guessing where your sales funnel is failing. Secure a comprehensive diagnostic to isolate the friction in your customer journey and implement a structural roadmap for scale.